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Home › What's on - "Memory Burns" › Tags › Tag: sponsors

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http://www.breakingtravelnews.com/news/article/fifa-world-cup-bounce-for-sponsors/

Sport and Recreation: FIFA World Cup bounce for sponsors

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Gifted submitted 2010/6/19 17:57, published 2010/6/19 17:57 | 315 views
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http://www.breakingtravelnews.com/news/article/fifa-world-cup-bounce-for-sponsors/

Brands associated with the FIFA World Cup in South Africa have seen a significant increase in their online awareness, according to the latest statistics.

Data from Experian Hitwise reveal South Africa Airways which sponsors the South Africa national football team saw a 127 per cent increase in the number of internet searches in the week ending June 12th when compared to the previous week.

Interestingly, the findings seem to support FIFAs strict line against ambush marketing.

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