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Playboy's bunny turns more alluring than its playmates | Reuters

Music / Entertainment: Is Playboy's bunny the key to its revival?

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Gifted submitted 2009/11/22 21:05, published 2009/11/22 21:05 | 182 views
Tags: Playboy, bunny, revival

http://www.reuters.com/article/ousiv/idUSTRE5AJ24I20091120

By Nivedita Bhattacharjee & Anurag Kotoky - Analysis

BANGALORE (Reuters) - Playboy spent 56 years making sure that the world would know it by the sign of its bunny ears. Now that the company is up for sale, Playboy's iconic logo, not the magazine, might be what saves it.

Playboy Enterprises Inc (PLA.N) is in talks with at least one possible bidder for the Chicago-based company.

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