While eBook readers are very much the in thing right now, it's still a segment of gadgetry reserved mainly for well-heeled early adopters.
Sony has been preparing the ground for some time, the PRS-600 Reader Touch Edition being its third effort, and Amazon continues its attempt to do an Apple with its Kindle and accompanying proprietary online store, but ask regular folk whether they'd pay upward of £200 for something to read books on and they'd probably laugh in your face.
That's fine, eBooks aren't for everyone, but for those that are interested the choice of readers continues to grow: the iRiver Story being the latest.