NEW YORK (Reuters) - YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.
YouTube, which is owned by Internet search giant Google, is already known to have held talks with several major movie studios about renting movies.
Google's vice president of content partnerships, David Eun, said in an interview that some full-length shows would not be available to YouTube under its current advertising model.
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