Tag: consumers

Now theres a new way for consumers to save money and compare prices while shopping online. Superfish, Inc. announces the beta release of Window Shopper, a free browser add-on that once downloaded, places a mark next to product images on hundreds of online stores. Click on the mark and Window Shopper opens up, instantly showing deals for that product as well as similar-looking alternatives.

The secret to Window Shopper is its proprietary visual search technology. The application first recognizes the image on the site and then instantly finds and presents visually identical or similar images from its huge index of product offers. Their index includes over 30 million products in almost every product category. Superfish expects to expand their index to over 50 million products in a few months.

Using data mined from consumers to target advertising on the spot.

Grocery stores in the United States and elsewhere have gotten customers used to carrying "loyalty cards" that track their shopping habits in exchange for in-store discounts. The Modiv Shopper, made by Modiv Media of Quincy, MA, takes things one step further. Customers using the device, which works with the store card, can save time by scanning and bagging their own groceries as they shop.