Tag: advertising

Etihad Airways recognised as the Worlds Leading Airline by the World Travel Awards - today launched a major nationwide advertising campaign inviting Australians to change to the best. Showcasing the airlines superior product and service offering and the strength of its global network, the campaign signals Etihads ambition to become the airline of choice for overseas travel from Australia.

LOS ANGELES, Mar. 17, 2011 (Reuters) "American Idol" is the darling of TV advertisers, dwarfing other TV shows by raking in an estimated $7.11 million every half hour last year for the Fox network, according to a Forbes.com survey.

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Using data mined from consumers to target advertising on the spot.

Grocery stores in the United States and elsewhere have gotten customers used to carrying "loyalty cards" that track their shopping habits in exchange for in-store discounts. The Modiv Shopper, made by Modiv Media of Quincy, MA, takes things one step further. Customers using the device, which works with the store card, can save time by scanning and bagging their own groceries as they shop.