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Yahoo Gives iPad the Power to Understand TV - Technology Review

Computers & Technology: Yahoo Gives iPad the Power to Understand TV

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Gifts45.com submitted 2011/11/3 14:39, published 2011/11/3 14:39 | 180 views
Tags: ads, app, iPad, TV, Web, Yahoo

http://www.technologyreview.com/web/39047/?p1=A3

An app that knows what you're watching can serve up related Web articles or other informationas well as targeted ads.

A new iPad app from Yahoo can recognize any TV show by listening to the audio, and automatically serve up related Web content, such as news stories related to a news broadcast or play-by-play stats for a ballgame.

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Google investing for growth in display ads | Reuters

Computers & Technology: Google investing for growth in display ads

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Gifted submitted 2009/12/16 15:48, published 2009/12/16 15:48 | 498 views
Tags: google, investing, ads

http://www.reuters.com/article/idUSTRE5BE4YF20091215?type=technologyNews

SAN FRANCISCO (Reuters) - Google Inc executives said the company experienced very strong growth in its display advertising business in the first three quarters of the year and it will continue to invest heavily in advertising initiatives involving online video and mobile Web devices.

Speaking to investors and analysts during a webcast on Tuesday, the Internet search giant outlined the various elements of its efforts to increase its ad revenue from display ads such as graphical images, videos and interactive Web animations.

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