Could this be the way to save optical media? Oh no, it's doomed - but it is a clever temporary solution...
'Disc+ On Demand' is an evolution of the 'Disc on Demand' streaming music service Amazon introduced midway through last year and - guess what? - this time it brings streaming video into the equation.
The theory is a fairly sound one: "When you purchase select DVD and Blu-ray titles from Amazon.com you will also receive an Amazon Video On Demand standard definition version as a gift with purchase," says the company's FAQ. "Youll be able to instantly enjoy the video on demand version on your Mac, PC, compatible device or compatible TV when it is available."
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