Tag: Shrek

LAS VEGAS (Hollywood Reporter) - As Dreamworks Animation prepares for the May 21 release of "Shrek Forever After," the studio is converting the first three movies in the hit franchise to the stereo format for a 3D Blu-ray Disc release.

"Our movies exist in digital files to begin with. To go back and rebuild to a quality 3D experience is not inexpensive, but we are about to achieve a pretty high quality result," company CEO Jeffrey Katzenberg said Wednesday at the annual National Association of Broadcasters convention

Shrek, the new Broadway musical based on the 2001 movie hit, is DreamWorks' first attempt to capture a share of the riches that Disney has amassed by turning its animated musicals into Broadway blockbusters. And on paper it's a no-brainer. The movie, based on William Steig's children's stories about a softhearted ogre, was one of the most charming of the new wave of cartoons for the whole family launched in 1989 by Disney's The Little Mermaid. With its fart jokes and self-parodying humor, Shrek was hipper and funnier than the more earnest and straightforward Disney fairy tales, as well as one of the few that appealed primarily to boys, an underserved audience on Broadway, where shows like Wicked and Legally Blonde have become love objects for tween girls.