Tag: Photographer

Six segments of digital photographers exist according to a new Consumer Electronics Association analysis. The study, The Digital Photographer - Segmenting the Market to Gain Deeper Understanding, shows the segments are the Frustrated Photogs making up 25 percent of the market, Digital Curators (23 percent), One-Click Wonders (15%), Feature-Focused Photogs (16%), Picture Happy Socialites (10%) and Digital Mavericks (10%).
Understanding how digital photographers are naturally grouped together, based on similar thoughts, behaviors, attitudes, interests, etc., will help companies in the consumer electronics industry better serve these consumers needs, said Chris Ely, CEA senior research analyst.