Tag: Pentax

Pentax adds a new digital compact camera to its RZ series. Featuring a slim, lightweight body, the Pentax Optio RZ18 offers a powerful 18x optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto.

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Pentax Imaging Company has announced that the Pentax Optio W90 will be available soon in a third color choice. As early as next month, the eleventh generation Pentax Optio W90 will become available in orange, in addition to green and black.
Every Pentax W90 digital camera offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, every Pentax Optio W90 kit includes a woven Web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear. more...

Pentax Imaging Systems is pleased to announce the Pentax Optio M90, a lightweight compact digital camera that is equipped with advanced basic functions.
Thanks to its ease of use, the Pentax M90 is the perfect choice for a variety of photography scenes and modes. Key features include a sophisticated metal rubber coated soft-touch exterior, a high-definition sensor of approximately 12.1 megapixels, a large and easily-viewable 2.7-inch LCD monitor, as well as an upgraded optical wide-angle 5x zoom.
Furthermore, the Pentax Optio M90 has been designed to produce beautiful photography with minimal effort through a variety of upgraded features including an improved face recognition function.

The Pentax Optio W90 was announced about a month ago. Its the latest waterproof, shockproof point-and-shoot camera from Pentax. I got a sneak peek at the W90 at the PMA tradeshow, the day before it was announced. I made sure they knew I wanted one as soon as it was available. Pentax was the first camera company to make a waterproof digital camera (Pentax Optio WP), way back in 2005. Waterproof cameras have come a long way since then and the new W90 is no exception. Its a 12-megapixel camera with 720p video and its waterproof to 20 feet and can withstand drops from 4 feet. Its the perfect camera for active outdoor people.

Hoya Corporation Pentax Imaging Systems Division is pleased to announce the launch of the Pentax 645D lens-interchangeable, medium format digital SLR camera.
Thanks to the incorporation of a large image sensor, equal in performance to professional-standard digital camera backs, this high-performance model delivers super-high-resolution images with approximately 40 effective megapixels. It also offers outstanding dependability and superb operability and maneuverability to make outdoor shooting effortless and comfortable for demanding photographers.

Pentax Imaging has announced the eleventh generation Pentax Optio waterproof digital camera built for rugged adventure in every way. The Pentax Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Pentax Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear. Priced at $329.95 USD, the Pentax Optio W90 will ship in April 2010.

In the past, camera manufacturers like Fujifilm, Pentax, etc. dominated the international photo business. It was virtually unthinkable that electronic manufacturers could make the leap and claim a market share. However, the digital picture era changed all of this. Various camera brands experienced great difficulty in making the switch from analogue to digital, with Kodak being the biggest example. Pentax is also one of the manufacturers that seems unable to claim a significant market share.
It is not the products that are to blame, the Pentax DSLR cameras are mostly welcomed warmly by the trade press. Is there a partnership coming up?

Pentax K7 review : The DSLR market is dominated by Nikon and Canon and they certainly keep an eye on each other. However, this is something that often proves to have a somewhat negative influence on the creativity of the manufacturers, as it generally means they lose a little bit of their daring. Fortunately however, there are also smaller brands such as Pentax.

These smaller brands do not need to worry about whether or not they are number one. They just make cameras the way they think they should be. A little cocky at times, but that is only healthy. more...

Hoya Corporation Pentax Imaging Systems Division announce the launch of the Pentax Optio W80 digital compact camera.
In addition to its outstanding waterproof, dustproof and cold proof capabilities - which allow for up to two hours of continuous underwater photography at a depth down to five meters - the new Pentax Optio W80 offers outstanding shockproof performance to withstand a fall from a height of one meter.
Despite its compact dimensions, the Pentax Optio W80 features an optical 5X zoom lens covering focal lengths from 5mm to 25mm. Combining 12.1 megapixels with the Pentax-developed imaging engine and high-performance Pentax zoom lens, the Optio W80 delivers brilliant, high-quality pictures.