In all fairness there are few things I'd rather less have appear to be in my living room than 22 footballers, but this is still rather exciting news...
In a joint announcement Sony and FIFA have announced the 2010 South African World Cup will be the first to be shown in 3D and Sony has secured the deal to produce it.
"3D will undoubtedly transform the way we enjoy content in the Living Room, said Fujio Nishida, president of Sony Europe. At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation 3 [via firmware update]."
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Compatiable 