Amidst the pangs of recession, Indian denim industry
is competing fairly well in acquiring their slice of the pie.
Jeans, which was once considered as a weekend and casual
wear, has gradually penetrated into every single aspect of our culture. Now jeans are a preferred choice as a formal wear, and on big events. College students choosing jeans for the day has become a normal sight as brushing their teeth. Jeans is not a garment which one would like to wear once or just a couple of times, they just get better with the span of time.