Marriott International has unveiled its long-awaited, luxury boutique brand and will open two properties in the final quarter of this year. Called Edition, the concept is led by style icon Ian Schrager, who is widely credited with popularising the boutique concept.
Edition will debut its first property in Hawaiis Waikiki Beach in October, and will be followed by a second in Istanbul, Turkey in December.
The brand will position itself as a price leader with its hotels among the most expensive in their respective locations. Marriott hopes this approach minimise its exposure to economic downturns.
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