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Sony is actually just a rookie in terms of DSLR cameras. Although they have vast experience, surging from their take-over of Konica Minolta, it was only a few years ago that the first Sony Alpha camera was brought out onto the market. With the introduction of the Sony Alpha 55, Sony seems to be making progress in leaps and bounds. The camera distinguishes itself from the competition with innovative techniques and different features with which Sony proves itself as a DSLR manufacturer. The Sony A55 is the first Alpha camera that is based on the so-called Translucent Mirror technique. This is in fact an old technique, modernized and given a facelift.

High-quality digital capture and skillful post-processing go hand-in-hand for superior end results, and more control over in-camera image processing means less time editing and more time shooting. At the same time, the overwhelming popularity of Full HD video recording with other current EOS Digital SLRs has led to customer requests for more advanced features such as manual audio level control and flexible LCD screens. Canon delivers all of these features and more with the new Canon EOS 60D Digital SLR Camera. For the first time on an EOS camera, the Canon EOS 60D DSLR boasts a three-inch Vari-Angle Clear View LCD screen, EOS Full HD video recording with manual overrides including audio level control.

Ricoh releases the new Ricoh G700 digital camera with water and dust resistance for safe and reliable use even in difficult environments such as those encountered in on-site work situations.
Successor model to the popular Ricoh G600, the new Ricoh G700 has achieved shock resistance capable of withstanding a 2.0 m drop (1.5 m when wide conversion lens is attached) in Ricoh drop testing carried out based on US Department of Defense standards, and it is also capable of underwater shooting for up to two hours at depths up to 5.0 m. In addition, the Ricoh G700 features newly added chemical resistance to ethanol and hypochlorous acid as well as strengthened security functions such as password-protection.

Joining forces to offer the first Smartphone to feature the highly anticipated BlackBerry 6 on the fastest mobile broadband network, AT&T and Research In Motion introduced the new BlackBerry Torch 9800 Smartphone.
Adept for socially connected consumers and packed with the tools business customers love, the new handset is the world's first BlackBerry Smartphone to combine a BlackBerry keyboard with a full touch screen. Whether users choose to type out messages on the capacitive touchscreen or BlackBerry keyboard, browse the Internet using pinch to zoom or fluidly navigate with the optical trackpad, the BlackBerry Torch allows them to communicate any way they want.

The Panasonic Lumix DMC-FZ100 is a high-end megazoom camera in the Lumix series and offers a powerful optical zoom and creative options including manual operation. Full HD movie recording capability is now also added to the Panasonic Lumix DMC-FZ100 specifications. The Panasonic Lumix DMC-FZ100 features a high-quality Leica DC Vario Elmarit 25mm ultra wide-angle lens with a 24x optical zoom (35mm camera equivalent: 25-600mm). The Panasonic Lumix DMC-FZ100 is also equipped with a newly developed MOS sensor.

Verizon Wireless and Samsung Mobile America announced that the Samsung Intensity II mobile phone is available online today and in Verizon Wireless Communications Stores in the coming weeks.

The Samsung Intensity 2 is made partly from recycled plastic. The feature-rich Samsung Intensity 2 handset boasts a horizontal slide-out QWERTY keyboard, a digital music player, one-touch access to social networking sites, and a 1.3 megapixel infrared digital camera with night vision. The Samsung Intensity II Smartphone will be available in the colors Deep Gray and Metallic Blue.

Samsung announces the new 12.2 megapixel PL90 digital camera featuring a built-in USB connector, enabling consumers to capture images and connect to a computer on the move without the need for additional wires or cords.

The Samsung PL90s integrated USB connector allows content to be shared with friends and family quickly and easily, with the cameras plug and play capabilities, including the Auto-install intelli-studio software, and instant access to any computer via the USB. In addition, users will never have to worry about running out of power with the Samsung PL90, as the USB connector also allows consumers to charge the battery without a separate power cord.

Panasonic announced the launch of the Panasonic HDC-SDT750, the worlds first consumer 3D camcorder, which includes a 3D conversion lens that enables the camcorder to shoot powerful and true-to-life 3D video content.
The Panasonic SDT750 is a user-friendly consumer 3D camcorder that makes experiencing 3D at home easy and affordable. In addition to shooting 3D, the SDT750 can record full 1080p High Definition (HD) in AVCHD, when the 3D conversion lens is unattached, and includes powerful features such as a 3MOS system, a Leica Dicomar lens and a 12x optical zoom. The Panasonic HDC-SDT750 3D camcorder will be available in October 2010 with a suggested retail price of $1,399.95.

A sleek sturdy body with a casual feel, the Casio EX-S8 digital compact camera offers 12.1 Megapixels and a 4x zoom in a thin body measuring only 0.78". It also offers YouTube Capture Mode (upload and share videos).

The Casio Exilim EX-S8 is fresh and fashionable, making it your perfect everyday camera. Just by pressing the movie button, widescreen movies can be recorded with an aspect ratio of 16:9.
This new Casio Exilim camera also offers YouTube Capture Mode, which records and saves movies at the ideal settings for uploading to YouTube. 4c zoom combines with CMOS shift stabilization for beautiful images even at high zoom factors where images are prone to blurring.

LG Mobile introduces a new line-up of innovative Smartphones featuring the latest in mobile technology that will spearhead the companys newest campaign to highlight LGs ability to tame consumers information dominated lives.
LG Optimus, meaning best in Latin, will be comprised of devices running on a range of popular operating systems and Android Tablet PC. By utilizing various operating systems and incorporating smart technologies, LG prioritizes consumer choice as a key strategy for expanding its footprint in the mobile industry.
The line-ups smartphones and tablet devices, range from entry to premium level with various form factors to meet the diverse needs of all customers.